A Newly Imagined
Global Fast Fashion Brand
JustFab, Rebrand
![](https://freight.cargo.site/t/original/i/94ee13fd01a2515af363d78ca9afd6cf2970ea95d70339a9812531199cd058ca/HIW.gif)
New Look & Feel
With JustFab hitting their 10-year anniversary milestone, they needed a “glow up” to celebrate as well as better visualize who they are and what they stand for. We wanted to create a look that communicated the company culture and embody their vision—to be shoe forward, fashionably innovative and member-focused.
Our goal was for all visuals to feel feminine, modern and elevated. Our assets are clean, simple and cohesive across all channels.
With JustFab hitting their 10-year anniversary milestone, they needed a “glow up” to celebrate as well as better visualize who they are and what they stand for. We wanted to create a look that communicated the company culture and embody their vision—to be shoe forward, fashionably innovative and member-focused.
Our goal was for all visuals to feel feminine, modern and elevated. Our assets are clean, simple and cohesive across all channels.
![](https://freight.cargo.site/t/original/i/595516c6c4ac5d20d14e09dfbe5fe8fa6b84b883eb6df2ae75f3d96cbc8d587d/icons.jpg)
![](https://freight.cargo.site/t/original/i/984d9bc438d69484778c874ec0e689aa2c5e6a54977280d02eaa7979c18bb4a8/emails.jpg)
![](https://freight.cargo.site/t/original/i/e6b014e97f11bea77f8e3c704e724f511e1b203dfe7d76e1432faa23a4fa200e/vertical-2.gif)
Modern FemmeThe illustration style evolved with the new branding style with clean lines and simple animations.
![](https://freight.cargo.site/t/original/i/38d0a1a0a7d38110fd5d8a4c2266db0d320f5ebf0ed3cbbfc6273409c9333dc1/social.jpg)
![](https://freight.cargo.site/t/original/i/12316168bcfc02dc2744731e98d4408acf2c478a778db68cb21c612585b28fad/JFBA_200717_AshleyMadekwe_August_Look4_01396_FINAL.jpg)
![](https://freight.cargo.site/t/original/i/9d3c80ace84aa2d247c48d4ba7495ed30436bda778278bd9c7b8a0f1d9242f75/2005_JF_ThankYou_Card_Front_2.jpg)
![](https://freight.cargo.site/t/original/i/08815e29098e9df4f6a58af443cf13167ed9cc4fbb290d42d4146230ad6d613b/promo.gif)
ROLE
Art Direction
User Interface Design
User Experience Design
Graphic Design
Illustration
User Interface Design
User Experience Design
Graphic Design
Illustration